Here at PI LIVE – an annual international celebration of performance marketing, located at the Old Billingsgate event venue in London – there’s a real buzz in the air.
We are learning how machine modules work for websites, the value of cross tracking between devices, dealing with the phrase ‘can I give some feedback ‘ without panicking, and that ‘cookies are a poor substitute for people’ among myriad other great insights and tips from the marketing industry’s greatest and most innovative.
Event curators PerformanceIN have assembled an exciting Program in a fabulous venue with fantastic networking facilities and superb catering.
The element which most interests us is, naturally, PI LIVE’s use of Nooks to provide a selection of exhibitors with a 1-2-1 meeting space and somewhere to breakout from the busy event floor to catch up on emails and re-compose.
Exhibitors were offered the opportunity to add this facility to their event package and there was no shortage of uptake with companies such as Brandwatch, Sociomantic, Marriott International, Marin Software and the Influencer Marketing Show all taking up the offer.
We are in day 2 of the event now and the Nook report card reads:
“Great little place to come and get some emails done and recharge” – Marin Software
“The Nook is a great addition to the event. We could use these at other events too” – Marriott International
“The Nook has been great for engaging better with customers” – Sociomantic
“These would be perfect in our offices” – Brandwatch
“Great addition to the event. Lots of compliments on the Nooks” – PI LIVE
“The Nooks are a real feature of the show for me, I just love how focused I feel inside one. I want one for my home!” – Monika, Blogger.
This situation is a perfect case study of how Nooks can add value, and revenue, to an event, by allowing an organiser to offer a bespoke service which gives consideration to what really matters at events – making great connections, building networks, getting focused work done, staying fresh and capturing new business opportunities.
PI LIVE is running for 2 days at Old Billingsgate on the banks of the Thames. By 10pm this evening all 6 Nooks will be safely tucked away inside our transport vehicles ready to make their journey back to base for checkups before heading out to their next events across the UK and mainland Europe.